Growing Melanite Laser Suite online.
A website, search, social and app partner for Melanite from ReadyLabs: one person who already knows the business, building toward more provider applications and more treatment bookings in Boise.
Melanite earns from two audiences
Licensed providers
Aestheticians, nurses and other licensed providers who rent the suite and the Alma Harmony. Each new renter is recurring income. They find Melanite by searching for laser rental, training and Medical Director coverage in Idaho.
Treatment clients
People in Boise looking for laser hair removal, tattoo removal, IPL and skin treatments. Far more people search for treatments than for rentals, and every booking also shows providers the suite is busy.
The plan below works on both: get found on Google and Instagram, make it easy to apply or book, and measure what's working so the budget goes where the results are.
The new website is built
Before proposing anything, I rebuilt the Melanite marketing site so you can see the quality of work first. It's live as a preview now, on its own address, until you approve moving your domain.
See your new website
Click through it on your phone and computer. Every page, form and button works.
Open the new site melanite-suite.netlify.app
- Providers first. The home page and menu lead with renting the suite, with "Apply" one tap away on every page and phone.
- Tour request form for providers who aren't ready to apply yet, sent straight to your inbox.
- Three Idaho guides for providers (laser scope of practice, Medical Director requirements, adding laser without buying one) to bring in search traffic.
- Fast on phones. Photos are automatically resized and compressed. The site is built from plain files with no page builder slowing it down.
- Ready to publish: a page for each of your 7 treatments, a "Meet our providers" directory and an earnings calculator for providers, all waiting on your details.
- Tracking built in for applications, calls, texts, directions and form requests, once Google Analytics is connected.
What I'd take off your plate
Website
- Move melanitesuite.com from Webflow to the new site, with redirects so old links and Google rankings carry over
- Publish the treatment pages, provider directory and earnings calculator once you approve them
- Edits, new pages, photo updates and fixes as you need them
- Your provider app at app.melanitesuite.com stays exactly as it is; every Apply and Login button points to it
Local SEO
- Set up and tune your Google Business Profile: categories, services, photos, weekly posts
- A simple review-request routine so happy clients and providers leave Google reviews
- New guides and treatment pages each month, aimed at what people in Boise search for
- Google Search Console set up, with monthly checks on rankings and any errors
Target searches include "laser hair removal Boise", "tattoo removal Boise", "laser rental Idaho" and "medical director for aestheticians Idaho".
Social media
- A monthly content calendar for Instagram and Facebook
- Posts and short Reels edited from photos and clips you and your providers capture, with captions and hashtags
- Provider spotlights and before-and-after posts (with client consent) that serve both audiences
- Scheduling, so posts go out on time without you thinking about it
You stay the face and voice of Melanite. I handle planning, editing, writing and posting.
Apps & custom tools
- Custom features when you need them, such as online booking for clients, provider onboarding or automatic follow-up texts and emails
- Connecting the tools you already use so details only get entered once
- Every project is scoped and quoted up front before any work starts
I build and run my own apps, including one live in the App Store, so this is the same work at a smaller scale.
Pricing
Friends pricing for Melanite. Standard ReadyLabs rates are crossed out. As a friend and my first client, you get the price in bold.
Launch
$1,200 $500
Domain move with redirects, publishing the approved pages, Google Analytics and Search Console, form notifications and a Google Business Profile tune-up.
App & custom development
$85 / hour
Or a fixed quote per project, agreed before work starts.
Care
$250 $200 / month
- Site hosting and monitoring
- Up to 2 hours of edits and updates
- Monthly one-page report: visits, calls, texts, applications
Growth
$650 $400 / month
- Everything in Care
- 2 new guides or treatment pages a month
- Weekly Google Business Profile posts
- Review-request routine
- Ranking tracking and a monthly 30-minute call
Growth + Social
$1,200 $600 / month
- Everything in Growth
- 12 Instagram and Facebook posts a month, including 4 Reels
- Content calendar and a monthly shot list
- Provider spotlights
Monthly plans start with 3 months so SEO has time to show results, then continue month to month. Any plan can be changed or paused with 30 days' notice. Paid ads, photo shoots and software subscriptions are not included and would be quoted separately if wanted.
How the first three months would go
- Weeks 1–2
Launch. Move the domain, connect analytics, tune the Google Business Profile, and record a starting baseline for calls, texts, applications and rankings.
- Weeks 3–6
Publish. Treatment pages and provider directory go live after your review. Review-request routine starts. First content calendar if social is included.
- Weeks 7–12
Grow. New guides each month, weekly profile posts, regular social posts. Monthly report and a short call to decide what to do more of.
- Day 90
Review together. Compare against the baseline and decide whether to keep, change or scale the plan.
What we'll track each month
| Measure | Where it comes from | Why it matters |
|---|---|---|
| Provider applications and tour requests | Site tracking and the tour form | New renters are recurring income |
| Calls, texts and direction requests | Site tracking and Google Business Profile | The best signal of treatment bookings |
| Google rankings for target searches | Search Console | Shows whether SEO is working before bookings catch up |
| Google reviews | Google Business Profile | Reviews drive map rankings and trust |
| Instagram reach and followers | Instagram insights | Only if social is included |
What I'd need to get started
- Access to the domain account, Google Business Profile and Instagram/Facebook (as a manager, not your password)
- Your decisions on showing rental fees and treatment prices on the site
- A quick review of each new page before it goes live, especially the treatment and Medical Director wording
- Which providers want to be listed in the directory
- For social: photos and short clips from the suite each month (I'll send a shot list)